New digital platform launched to facililate fund raising of Micro Finance Institutions – Key features of Impetus
The platform features prominent key functionalities like Comprehensive data collection, data curation, intuitive dashboards, transaction initiation, transaction facilitation, transaction tracking, coordination, interaction logs, etc With an aim to facililate fund raising, a new digital platform called IMPETUS, has been rolled out by MFIN (Micro Finance Institution Network). The platform has […]
IMPETUS to support Micro-finance Institutions in India to raise funds
In a bid to create a comprehensive ecosystem for micro finance institution in India ‘IMPETUS’, a digital platform to facilitate fund-raising, has been rolled out by MFIN (Micro finance Institution Network) in partnership with Mindstone Maven LLP. The online platform, IMPETUS exclusively meant for the NBFC-MFI Members of MFIN, has been […]
Why is a brand strategy for your small business important? Why is branding important?
Awareness Branding helps your customers to spontaneously recall your company or helps your customers to recognize that you exist. Experience A consistent brand strategy will help your SME to create a brand in the minds of your customers through your customers’ experiences across all your touch points. The intentional […]
Role of Digital Marketing in Promoting SMEs
Creating a start-up is easy these days with the government’s support from nationalized schemes and loan facilities, however, making it a true ‘revenue-generator’ is a different story all together, which is why Digital Marketing comes into the picture. Digital Marketing is an excellent way to promote SMEs who are competing […]
Marketing and Branding
Branding Bringing our expertise and analytical skills to create and manage great brands. Combines proven techniques (qualitative as well as quantitative methods) with deep experience (case studies, reference cases) to help create distinctive brands and lucid brand architectures. 1.We help in building brands by: 2.Defining the Brand Personality Defining the […]
Industry 4.0
Knowledge and timely adoption of upcoming trends is the key to success in this ever changing and competitive environment. Technology is transforming business models and as challenges for the manufacturing industry are growing, manufacturers need to transform. Indian industry cannot shy away from adopting such technological transformations such as Industry […]
Digital Marketing
Technology can open many opportunities for SMEs. Information Technology (IT) does play very important role for SMEs. It helps increase competitiveness of the business. It must adopt latest platforms for effective communication. It can save costs with cloud scalability. A digital marketing strategy is a channel strategy which means that it should… […]
Customer Relationship Management
Transforming company operations into customer centric operations by: Customer, Marketing, and Brand Strategies Market Feasibility Analysis Customer Information Analysis Loyalty programs Channel Analysis and Sales Activation Plan Preparation Building After sales-service standards framework Building Value Added Services Simple, customizable dashboard enumerating Customers previous history Status of orders Outstanding customer service […]
Consumer Research & Insights
Overview Whether you’re eyeing markets in the next town or across country, the importance of knowing what consumers watch and buy is paramount. Study of consumers across geographies provides the most complete view of trends and habits. And we’re constantly evolving, not only in terms of where we measure, or […]
Channel Management
Companies that manufacture products must ensure they eventually reach their final customers. These customers may be difficult to identify, hard to reach, or there may be so many with small transactions that the manufacturing company can’t handle them. On the other hand, the products may be complicated, require extensive support, […]