Role of Digital Marketing in Promoting SMEs

Creating a start-up is easy these days with the government’s support from nationalized schemes and loan facilities, however, making it a true ‘revenue-generator’ is a different story all together, which is why Digital Marketing comes into the picture. Digital Marketing is an excellent way to promote SMEs who are competing with well-established business houses and brands.

• Use of Digital Marketing helps SMEs to find flexible marketing potential which in turn would increase sales volume
• It is a cost-effective way to reach out to target segment and establish direct contact with both current and potential customers
• There is no need for long standing commitments. Lead generator campaigns through Pay per click (PPC) model can be modified or updated regularly for optimum ROI (return on investment)
• It helps SMEs to reach experts who are updated with developments in the market
• It provides SMEs with the freedom to make changes in their ongoing campaigns whenever the need arises

Nowadays, it’s possible for both small and medium businesses to achieve business success with online advertising by making use of a combination of video marketing, social media marketing (SMM), content marketing, email marketing and search engine marketing (SEM).

Why SEO Could Be a Game-Changer?

SME owners should include SEO in the online marketing mix. Search Engine Optimization (SEO) is quite a popular digital marketing medium nowadays since it lets one reach the top position in the Search Engine Results Pages (SERPS) in the biggest search engines – Google, Yahoo, Bing etc. When internet users search for your product or a related product, a category or brand (business) online, they get to see the name of your online business entity (could be your website, blog, social media profiles, business portfolio, business contact details and so on). SEO helps project the business at the forefront of public search results in a search engine. A well-planned SEO strategy can work wonders in generating a steady stream of traffic to your business website. Well written and relevant content on the website will help convert prospects into qualified leads and a well devised lead nurturing strategy can help convert those leads into customers.

Why Digital Marketing Campaigns Are Important:

 

• In present times, a digital marketing campaign is one of the most cost-effective ways in reaching your most targeted prospects. Where traditional advertising campaigns typically costs a lot, digital media has rescued many enterprises around the globe by offering cost-effective marketing opportunities
• With digital marketing campaigns, dramatic changes in advertising as well as marketing have been observed. Online marketing isn’t just for small business, it also lets enterprises establish direct contact with both their current and potential customers
• Whenever advertising is done online, there are no longer any need for long-standing commitments. Truth be told, website traffic channel like pay per click (PPC) could be modified and/or updated regularly.
• Going for the services of a digital marketing firm means going for the service of experts who are up-to-date when it comes to the latest developments that are taking place in the market today. These professionals make it a habit to be in the know regarding any and every change that’s taking place.
• Digital marketing campaigns have proven to greatly benefit businesses since they let you get in consistent touch with your potential customers. Thanks to their target-oriented as well as cost-effective approaches, it has become possible to promote products and services in a way like no other. Likewise, these campaigns create long-lasting as well as positive impressions on your brand as well as your potential customers.
• Target-oriented digital marketing campaigns tend to catch the attention of visitors who can potentially turn into leads or high-paying customers.
• Digital marketing campaigns provide freedom when it comes to implementing changes for your campaigns whenever a need arises. In fact, they could be done without a long gestation period
• Lastly, don’t be left behind by your competitors. One or more of your competitors probably are doing digital marketing to get mores customers in your market. Immediate implementation of digital marketing campaign becomes essential to stay relevant in the market today

Mindstone offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need, and all from a central, easily accessible source. Whether you are looking for up to the minute data on market trends or informative guides on business strategies, you will find it with Mindstone. We collate all the relevant intelligence on your behalf, saving your management bandwidth (time and effort) and allowing you to concentrate on the needs of your business.

Mindstone will assist you to grow your business by implementing the customized framework to deliver your very own business “road map”. The strategy being:

1. Reach target audiences on blogs, social media, search engines, and publishers. This step is also known as inbound marketing and includes:
   • Smart search engine optimization (SEO)
   • Social media marketing (SMM)
   • Public relations (PR) and media outreach
   • Press releases
   • Paid ad campaigns (Google AdWords, Facebook, LinkedIn)
2. Act on strategy via website, interactive tools, and community with:
   • Smart forms
   • CRM optimization
   • Sales process refinement
   • Sales funnel optimization
   • Drip marketing
   • Email marketing
   • Live sales calls
   • Newsletters
3. Convert leads into sales with an effective e-commerce process, price, product, sales pitch, and promotion. An effective marketing strategy can have a dramatic effect on conversion rate and includes:
   • Conversion rate optimization (CRO) practices for all digital media
   • Lead gathering
   • Website audits
   We examine your site, navigation flow, and entire acquisition process from ads to website to emails for improvements in Conversion Rate Optimization (CRO).
4. Engage with all parties through content marketing to build customer loyalty and improve public relations. The goal of engagement is to capture attention and interact with users in a captivating way that triggers emotion. Building more powerful interactions using:
   • Blog marketing
   • Video marketing
   • White papers
   • Newsletters
   • Story-telling web copy