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  Awareness Branding helps your customers to spontaneously recall your company or helps your customers to recognize that you exist. Experience A consistent brand strategy will help your SME to create a brand in the minds of your customers through your customers’ experiences across all your touch points. The intentional […]

Creating a start-up is easy these days with the government’s support from nationalized schemes and loan facilities, however, making it a true ‘revenue-generator’ is a different story all together, which is why Digital Marketing comes into the picture. Digital Marketing is an excellent way to promote SMEs who are competing […]

Branding Bringing our expertise and analytical skills to create and manage great brands. Combines proven techniques (qualitative as well as quantitative methods) with deep experience (case studies, reference cases) to help create distinctive brands and lucid brand architectures. 1.We help in building brands by: 2.Defining the Brand Personality Defining the […]

Knowledge and timely adoption of upcoming trends is the key to success in this ever changing and competitive environment. Technology is transforming business models and as challenges for the manufacturing industry are growing, manufacturers need to transform. Indian industry cannot shy away from adopting such technological transformations such as Industry […]

Technology can open many opportunities for SMEs. Information Technology (IT) does play very important role for SMEs. It helps increase competitiveness of the business. It must adopt latest platforms for effective communication. It can save costs with cloud scalability. A digital marketing strategy is a channel strategy which means that it should… […]

Transforming company operations into customer centric operations by: Customer, Marketing, and Brand Strategies Market Feasibility Analysis Customer Information Analysis Loyalty programs Channel Analysis and Sales Activation Plan Preparation Building After sales-service standards framework Building Value Added Services Simple, customizable dashboard enumerating Customers previous history Status of orders Outstanding customer service […]

Overview Whether you’re eyeing markets in the next town or across country, the importance of knowing what consumers watch and buy is paramount. Study of consumers across geographies provides the most complete view of trends and habits. And we’re constantly evolving, not only in terms of where we measure, or […]

Companies that manufacture products must ensure they eventually reach their final customers. These customers may be difficult to identify, hard to reach, or there may be so many with small transactions that the manufacturing company can’t handle them. On the other hand, the products may be complicated, require extensive support, […]