Marketing and Branding

Branding

Bringing our expertise and analytical skills to create and manage great brands.

Combines proven techniques (qualitative as well as quantitative

methods) with deep experience (case studies, reference cases) to help create distinctive brands and lucid brand architectures.

• 1.We help in building brands by:
• 2.Defining the Brand Personality
• Defining the Brand DNA – Mission, Vision and Values
• 3.     Writing the Brand Story
• 4.     Defining the Brand Promise
• 5.     Living the Brand Promise – Building Brand Equity
• 6.     Brand Identity System

Optimizing brand portfolios and architectures – Tracking and sustaining impact

Consumer Research & Insights

Translating insights about customers into concrete business ideas and profitable growth.

We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behavior through their purchase decision journey.

We work with clients in:

• Generating customer insights through primary research
• Segmenting for strategic decision making
• Identifying the stages and touchpoints that influence consumer choices

Digital Marketing

Help clients make key changes in marketing strategy and operations to power growth through digital platform.

Digital marketing engagements are multi-layered solutions addressing specific digital marketing challenges while augmenting client capabilities.

We work with clients for:

• Harnessing digital marketing to transform business effectiveness
• Optimizing the customer experience across channels
• Reinforcing Customer Relationship by relevant and timely inputs
• Developing and helping implement new growth models

Organization & Capabilities

Assisting clients to build lasting capabilities helping them grow and sustain ever-expanding organizations.

Our expertise in carrying out multifaceted marketing and sales turnarounds assists clients in

1. Holistic and strategic change management
2. Build the capabilities they need in a coordinated and sustainable way

We work with clients in:

• Clarifying the role of marketing and sales
• Taking marketing beyond sales
• Designing the optimal organizational model for marketing
• Building capabilities for sustained performance

Sales & Channel Management

Assist clients in increasing the effectiveness of their sales strategy by leveraging customer touch-points across all channels to drive

sales growth.

We have capabilities that range from targeted interventions to revamping the entire sales organization covering architecture, execution, and skill-building across the supply chain.

• Create effective sales strategies
• Market expansion
• Restructuring various sales channels to leverage synergies across multiple channels
• Building high-performing sales force