Uncategorized

Technology can open many opportunities for SMEs. Information Technology (IT) does play very important role for SMEs. It helps increase competitiveness of the business. It must adopt latest platforms for effective communication. It can save costs with cloud scalability. A digital marketing strategy is a channel strategy which means that it should… […]

Transforming company operations into customer centric operations by: Customer, Marketing, and Brand Strategies Market Feasibility Analysis Customer Information Analysis Loyalty programs Channel Analysis and Sales Activation Plan Preparation Building After sales-service standards framework Building Value Added Services Simple, customizable dashboard enumerating Customers previous history Status of orders Outstanding customer service […]

Overview Whether you’re eyeing markets in the next town or across country, the importance of knowing what consumers watch and buy is paramount. Study of consumers across geographies provides the most complete view of trends and habits. And we’re constantly evolving, not only in terms of where we measure, or […]

Companies that manufacture products must ensure they eventually reach their final customers. These customers may be difficult to identify, hard to reach, or there may be so many with small transactions that the manufacturing company can’t handle them. On the other hand, the products may be complicated, require extensive support, […]

Home Page: The website shall have a home page which should have following items in display- The logo of Mindstone Maven Contact number and e-mail address for the Head Office A banner which rotates automatically with time: A banner should be there which rotates after some time. Attractive Video: An attractive […]

With the right branding and “packaging”, a company can multiply its sales. Problem is, most SMEs undervalue the importance of branding, and fail to market their companies effectively. There are many similarities in the way large and small entrepreneurial organizations achieve success. All require a well-established “brand” in order to […]

To understand the importance of Branding Strategies, you should consider the following: Do you have a brand (or would you like to have a brand)? A brand is more than a business. It’s a public perception that adds value. Building a brand and maintaining a brand both require planning and […]